The internet is abuzz with KSI’s latest single, “Thick Of It,” and the rapper seems unfazed by the wave of criticism. In his latest video, titled “THE HATE ON MY MUSIC IS FORCED,” KSI appears to lean into the negativity, using it as fuel to keep the conversation going.
Since the release of the track, critics have taken aim, calling the song “corny” and accusing it of having a “generic beat.” But instead of shying away, KSI seems to be welcoming the backlash as a strategic move. The Trippie Redd-assisted track has sparked mixed reviews, yet the rapper is riding the wave of attention—good or bad—to maintain the spotlight.
There’s speculation that KSI’s team might even be leveraging the criticism to drive further engagement, keeping “Thick Of It” at the center of online discussions. Whether this is a calculated move or just a natural reaction, it’s clearly working: the single has topped YouTube’s Trending for Music chart, racking up over 11.4 million views since its October 3 release. The recently released lyric video has added another 2.3 million views to the tally.
In today’s era of digital music, engagement often outweighs adoration, and KSI knows that hate-watchers can be just as valuable as his loyal fans. By embracing the controversy, he’s proven that, regardless of the reviews, he knows how to keep the world talking.
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