In a stunning move, K-pop sensation NewJeans has ended its partnership with Hybe Co., triggering a shockwave through South Korea’s entertainment industry and causing a significant drop in the studio’s stock value. The chart-topping girl group announced the abrupt termination of their exclusive contract with Hybe-affiliated label ADOR during a surprise press conference on Thursday night.
This bold decision marks one of the most dramatic acts of defiance in K-pop history, where top stars are typically bound by long-term, lucrative contracts and rarely speak out against their management. The announcement sent Hybe’s stock tumbling by as much as 7% on Friday, reflecting the unexpected fallout from the group’s departure.
NewJeans’ decision has sent ripples across the K-pop world, highlighting growing tensions between major K-pop labels and their artists, and sparking widespread speculation about the future dynamics of the industry.
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