In a daring move that defied industry whispers, Camila Cabello, the renowned ‘Havana’ hitmaker at 27, recently collaborated with rapper Playboi Carti on her latest single, ‘I Luv It’. Despite warnings about Carti’s perceived enigmatic persona, Cabello initiated contact with the 27-year-old hip-hop artist via direct message (DM), leading to what she described as a “really cute” exchange.
During an interview with Zane Lowe on Apple Music 1, Cabello shared insights into her approach, stating, “I DMed him. Well, I feel like my mentality, I feel like throughout this process has been, first of all, closed mouths don’t get fed. And a lot of people are like, don’t even… He’s like, he’s mysterious and whatever. And I was just like, you know what? I’m just going to DM him.”
Recounting the interaction, she revealed, “I said, ‘Hey, butterfly.’ And then he said, ‘CC,’ and then I said, ‘Carti.’ It was really cute.”
Their collaboration extended to the studio, where Playboi Carti, whose real name is Jordan Carter, laid down his verses while they enjoyed Don Julio tequila. Cabello elaborated on the experience, noting, “It was very genuine. And then we talked about Miami because he spends a lot of time in Miami and Atlanta, and yeah, I think we just started talking, and I think he really loved the kind of visual stuff that I was leaning into.”
The collaboration yielded ‘I Luv It’, released this week as a precursor to Cabello’s upcoming album, ‘C, XOXO’. The synergy between Cabello and Playboi Carti in both creative vision and working style promises an exciting musical endeavor for fans awaiting the album’s release.