Renowned music artist Usher is set to be honored with a Lifetime Achievement BET Award for his outstanding contributions to the industry. The 45-year-old star will be celebrated for his remarkable career at the BET Awards ceremony, scheduled to take place at the Peacock Theatre in Los Angeles on June 30.
Connie Orlando, the BET EVP for Specials, Music Programming, and Music Strategy, expressed the deep-rooted connection between BET and Usher over the years. She noted Usher’s numerous appearances on BET platforms, including his recent recognition with the Entertainer of the Year award at the 55th NAACP Image Awards.
Orlando highlighted Usher’s chart-topping hits, electrifying performances, and iconic vocals, along with his influence on culture and continuous elevation of black excellence within the music industry. The BET team is excited to curate an exceptional lineup to pay homage to this global icon.
The Lifetime Achievement BET Award has been previously bestowed upon esteemed artists such as Whitney Houston, Prince, Queen Latifah, Mary J. Blige, Samuel Jackson, and Lionel Richie.
Usher, who delivered a memorable performance at the Super Bowl half-time show earlier this year in Las Vegas, described it as one of the highlights of his career. He emphasized the importance of perfection in such high-profile events, aiming to create an unforgettable experience for his fans.
In a pre-event interview with Vogue, Usher expressed his desire for the performance to be a celebration for everyone who has been part of his journey over the past three decades. He also aimed to instill hope and positivity through his music, particularly in challenging times, fostering a sense of optimism and a vision for a brighter future.
Fans can anticipate a momentous occasion as Usher receives this prestigious award, marking yet another milestone in his illustrious career.
