Paris Hilton’s media and consumer lifestyle company, 11:11 Media, has finalized a global distribution agreement with ADA, Warner Music Group’s independent label and artist services division. The deal sets the stage for Hilton’s highly anticipated second album, “Infinite Icon,” slated for release on September 6. Multi-platinum artist Sia serves as the executive producer of the album, which marks Hilton’s return to the music scene after a prolonged hiatus.
The album’s lead single, “I’m Free,” featuring Rina Sawayama, has already been released to eager fans. Hilton expressed her excitement about collaborating once again with Warner Music Group, stating, “ADA gives me the ability to share my music with the world while maintaining ownership of it — which is so important to me as an artist and entrepreneur. I can’t wait for everyone to hear this album! I’m so proud of this work and so grateful to my good friend and executive producer, Sia; Jesse Shatkin, Alex Frankel, the whole ADA team, and every single person who contributed to creating and distributing this album.”
The partnership between 11:11 Media and ADA underscores Hilton’s commitment to artistic control and her enthusiasm for reconnecting with her global fanbase through music.
