Kendrick Lamar has intensified his ongoing feud with Drake, igniting widespread fan excitement through a series of provocative teaser photos from his upcoming music video for “Not Like Us.”
The track, aimed squarely at the Canadian rapper, has surged to the top spot on the Billboard Hot 100, dominating discussions across cultural circles.
Following Kendrick’s Juneteenth performance at The Forum on June 19, dubbed “The Pop Out – Ken & Friends,” where he performed “Not Like Us” five consecutive times, anticipation for the video has reached a crescendo. The concert, featuring appearances from Kendrick’s Black Hippy crew and mentor Dr. Dre, underscored the song’s impact.
Among the most talked-about images is one showing Kendrick destroying an owl piñata, a pointed reference to Drake’s OVO brand. The photo, humorously captioned “DISCLAIMER: NO OVHOES WERE HARMED DURING THE MAKING OF THIS VIDEO,” sparked a frenzy on social media, heightening anticipation for the video’s content and escalating tensions between the two rap giants.
However, the video promises more than just confrontation. Another photo provides a rare glimpse into Kendrick’s personal life, capturing the Compton native with his longtime partner Whitney Alford and their children. This intimate family moment hints at a video that may offer a nuanced portrayal of the artist, blending aggressive lyrical attacks with a personal narrative.
Filmed in Kendrick’s hometown of Compton, California, the “Not Like Us” video maintains the authentic, gritty style synonymous with his acclaimed body of work.
While the video’s release date remains undisclosed, its cultural impact is certain to be profound.
