K-pop idols Yeonjun of Tomorrow X Together and Felix of Stray Kids have recently faced criticism for their actions on Korea’s National Liberation Day, reflecting the intense scrutiny and high expectations placed on South Korean entertainers.
Yeonjun came under fire after posting photos from Japan on Instagram on August 15, a day that commemorates Korea’s liberation from Japanese colonial rule. Many fans deemed it inappropriate to share images related to Japan on such a significant day, leading to a swift backlash. Yeonjun apologized on Weverse, acknowledging his lack of awareness and vowing to be more cautious in the future.
Similarly, Felix faced backlash for mentioning a Japanese anime challenge during a fan interaction on Bubble on the same day. Fans expressed disappointment, seeing it as a lack of sensitivity given the day’s historical importance. Felix also issued an apology through JYP Entertainment, expressing regret and acknowledging his oversight.
The heightened scrutiny faced by K-pop idols stems from their role as cultural icons and representatives of South Korean values. Unlike their counterparts in North America or Europe, K-pop stars are expected to maintain a high standard of professionalism and respect, reflecting the deep connection between the entertainment industry and national identity in Korea.
Social media platforms like X and Instagram amplify these pressures by providing a direct and immediate connection between idols and their fan communities, making any misstep subject to rapid and widespread critique.
Music critic Kim Do-heon suggests that while K-pop idols are held to high ethical standards, the criticism they face can sometimes be excessive. He argues that the unique dynamics of the K-pop industry, where idols often have limited control over their public personas and are directed by their agencies, contribute to this phenomenon. “Idols are not creators; they are told what to say and how to act, which is why Western media sometimes describe them as ‘manufactured’ by entertainment companies,” Kim said.
