Kendrick Lamar has surprised fans with a new track, released just as the MTV Video Music Awards commenced on Wednesday. This marks his first release since the single “Not Like Us” and arrives in the wake of his recent announcement as the headliner for the Super Bowl LIX halftime show.
The untitled track, which is not yet available on major streaming platforms like Spotify and Apple Music, was shared directly through Lamar’s social media channels. The song opens with the provocative line: “I think it’s time to watch the party die.” Lamar continues with introspective lyrics: “If they can’t see the future first, why argue with these clowns? / If the circus is well at work, just walk that man down / That’ll do. Everyone is solid / It’s love, but tough love sometimes gotta result in violence.” He also addresses critics, stating: “Influencers talk down, because I’m not with the basic shit / But they don’t hate me. They hate the man that I represent.”
The track features references to Lamar’s collaborators Terrace Martin and rapper Lecrae, adding further depth to his reflective message.