Eric Church has officially embarked on a new musical journey, debuting his latest song “Darkest Hour” at midnight on Friday. This heartfelt track serves as a powerful tribute to those in need, reflecting Church’s deep connection to his home state of North Carolina, which has recently faced devastating flooding. In a significant gesture of support, the country star has pledged all royalties from the song to benefit the affected areas.
In a statement, Church shared his motivation for the song, noting the line “I’ll come running” resonated with him amid the recent tragedies. “There are a lot of people out there right now who are in their darkest hour and they need people to come running,” he explained. Although he initially planned to release new music next year, the urgency of this message prompted an earlier launch.
“Darkest Hour” marks a new era for Church, showcasing an impressive blend of strings and choral elements, produced by his long-time collaborator Jay Joyce. The song draws influences from classic rock bands such as The Beatles and The Rolling Stones, while embodying a rock opera essence reminiscent of the Seventies. Church’s unique sound also channels his Appalachian roots, highlighted by his distinctive falsetto—a vocal technique he previously employed in his song “Chattanooga Lucy.”
The lyrics deliver a poignant message of resilience and solidarity: “Baby don’t give up, I’ll do everything in my power to take even a minute off your darkest hour.” Church dedicated the song to “the unsung heroes” who provide support during life’s most challenging moments, emphasizing that even in the bleakest times, there are always people ready to help.
In addressing the ongoing impact of Hurricane Helene, Church’s message extends beyond immediate relief efforts, serving as a reminder that support exists during all hardships. “In your darkest hour, there are people that will come running,” he affirmed.
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