Country music is booming, even in unlikely places like Melbourne, where cowboy culture is taking root in surprising ways. With bars bringing in mechanical bulls and fans donning bandana tops and leather boots, the genre is capturing a new audience.
In recent years, the shift in attitude has been clear. Once dismissed as niche, country music has people going “full yeehaw,” according to rising star Cooper Alan, who believes the genre has something for everyone.
The numbers back it up. A study by the Country Music Association of Australia reveals that the value of country music has doubled over the past 20 years. It’s not only drawing bigger crowds but also gaining traction on radio and climbing music charts.
As cowboy fever spreads, country music’s appeal continues to break boundaries, proving it’s not just for rural areas—it’s a genre for all.
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