K-pop fans are in for an exciting week as two prominent girl groups, Aespa and Illit, launch their highly anticipated comebacks today, sparking potential drama within the competitive fandom landscape.
The rivalry is intensified by past controversies involving Aespa and HYBE, particularly comments made by former ADOR CEO Min Hee-jin, who claimed that HYBE’s CEO, Bang Si-Hyuk, suggested her new group could “step on” Aespa. This backdrop adds an extra layer of tension to the releases.
Illit, managed by Belift—a subsidiary of HYBE—has already recorded 550,000 preorders for their album, I’ll Like You, and has teased their title track, “Cherish (My Love).” Additionally, K-pop heavyweights Purple Kiss are set to make their own comeback tomorrow, October 22, with their album Headway, ensuring that fans have plenty to look forward to this week.
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