Zach Top’s debut album, Cold Beer & Country Music, made its highly anticipated release on April 5, 2024, but the 27-year-old country singer had already gained significant traction before the album even dropped. Thanks to the viral success of his song “I Never Lie” on TikTok, the track skyrocketed to No. 68 on Billboard’s Hot 100 and currently sits at No. 16 on the Hot Country Songs chart.
“I Never Lie” became a breakout anthem for Top, propelling him into the spotlight and earning him a nomination for New Artist of the Year at the upcoming CMA Awards. The song’s success was a direct reflection of the growing appetite for traditional country music, something that Top himself recognized.
“This may be the countriest song on the record,” Top explains. “It stands out with nothing but steel guitar, and I think people are craving this kind of country sound. It really goes against the grain of what’s dominating the charts right now.”
With “I Never Lie” helping him carve out his niche in the current country music landscape, Zach Top’s rise seems poised to continue as his distinct blend of traditional sounds and modern sensibilities resonates with an ever-expanding fanbase.
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