The Weeknd is set to take fans on a groundbreaking journey with his upcoming immersive experience, “Open Hearts,” in collaboration with Apple. Announced on Monday (Nov. 11), the project will launch on Friday, Nov. 15, offering a unique experience exclusively through Apple’s Vision Pro augmented reality headset and select stores.
The teaser for the experience begins with an intense scene of an ambulance speeding down a dark street, followed by the XO founder, The Weeknd, opening double doors to a bright light and shedding his dark cloak. The visuals suggest an electrifying adventure, with the project promising to take viewers through a “surreal, haunting cityscape.”
While details remain scarce, the teaser hints at a sonic journey, and fans are eager to discover whether the experience will feature new music or previously released material. As the release ties into the lead-up to his highly anticipated album Hurry Up Tomorrow, fans are bracing for another innovative step in The Weeknd’s artistic evolution.
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