Kendrick Lamar has been named Apple Music’s Rap Artist of the Year for 2024, solidifying his position as one of the most influential figures in modern rap. The honor comes after a year in which Lamar’s music continued to make waves, following his long-running rivalry with fellow rapper Drake.
Lamar’s ongoing feud with Drake, which produced chart-topping hits like “Not Like Us,” was a significant chapter in his career. The track not only dominated the Billboard Hot 100 but also set new streaming records. This year, Lamar earned multiple Grammy nominations, including Song of the Year, Record of the Year, and Rap Performance of the Year, further cementing his status in the industry.
The title of Rap Artist of the Year sees Lamar besting other notable contenders such as Future, Kanye West, TY Dolla $ign, and Tyler, the Creator. While some fans have argued that Future, who released three Billboard 200-topping albums in 2024, might have been a more deserving choice, Lamar’s impact on the genre remains undeniable.
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