Ive’s “After Like” music video has surpassed 300 million views on YouTube, marking another milestone for the rising K-pop group. Starship Entertainment confirmed the achievement on Tuesday, highlighting the track’s massive success since its release in 2022. As the title track of the group’s third single album, “After Like” was a genre-defying hit, dominating Korea’s pop music charts and earning 14 trophies from television music shows. The track also spent impressive weeks on the Billboard Global 200 and Global excl. US charts, peaking at No. 20 and No. 9, respectively.
The six-member group, which celebrated its third anniversary on Saturday, also teased an exciting return next January, following the success of their second EP Ive Switch. The EP sold over 1 million copies within three days, marking the group’s fourth million-seller.
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