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Beyoncé Sparks Surge in Country Music with 36 Million First-Time Streamers

by Barbara
Beyoncé

Beyoncé continues to redefine her influence, making waves far beyond her record-breaking sales and accolades. Fresh off being named Billboard’s Greatest Artist of the 21st Century, the global superstar has now achieved another milestone, as revealed in Spotify’s 2024 Wrapped statistics.

Beyoncé’s country album Cowboy Carter introduced over 36 million listeners to country music for the first time this year. This remarkable feat underscores her ability to transcend genres and attract new audiences.

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The impact of Cowboy Carter adds another chapter to Beyoncé’s storied career as she prepares for a high-profile performance of the album at the NFL Christmas Day Halftime Show, which will be streamed live on Netflix on December 25.

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Beyoncé’s venture into country music has not only expanded her artistic repertoire but has also brought fresh energy to the genre, proving once again why she remains a cultural and musical trailblazer.

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