As 2024 draws to a close, K-pop fans have been treated to an array of breathtaking and cinematic music videos from the genre’s biggest stars. With visually stunning and musically innovative releases, this year has seen iconic artists push the boundaries of K-pop’s visual storytelling.
One of the standout moments of 2024 came from BLACKPINK’s Rosé, whose toxic till the end captivated audiences worldwide. Released on December 6, the track served as the title song for her debut studio album rosie. The music video, drenched in nostalgia and reminiscent of a Gilmore Girls-esque, 2000s rom-com narrative, featured actor Evan Mock and told a heart-wrenching love story. Fans and critics alike lauded Rosé’s effortless storytelling through simplicity, making this MV a fan-favorite.
On the other side of the spectrum, BTS’ V delivered an emotionally charged music video with FRI(END)S. Released earlier in the year, the video became a poignant anthem for those navigating the complexities of friendship, love, and solitude. V’s artistry and emotional depth shone through the MV’s subtle, yet powerful, storytelling. It’s a video that requires careful attention to fully grasp its emotional weight.
Other notable 2024 K-pop music videos include SEVENTEEN’s Spell, aespa’s WHIPLASH, TWICE’s STRATEGY (featuring Megan Thee Stallion), Stray Kids’ Chk Chk Boom, BTS’ Jimin’s Who, BLACKPINK’s Lisa’s ROCKSTAR, and more. These videos represent some of the most memorable and impactful releases of the year.
Fans are now invited to vote for their favorite music video of 2024, with each of these iconic tracks having left a significant mark on the K-pop landscape.
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