Jimmy John’s is tapping into nostalgia with a side of ranch-flavored angst. To celebrate the return of their beloved Kickin’ Ranch, the sandwich chain has dropped a pop-punk anthem titled “Bring Back My Kickin’ Ranch,” inspired entirely by fan demand on social media.
Created in collaboration with VaynerMedia, the campaign takes customer requests to a new level, turning social media posts into a full-blown emo music video. The visuals are drenched in early-2000s aesthetics, with overexposed shots and an unmistakable MySpace vibe. The band members sport striped shirts, fishnet wristwarmers, spiky hair, and plenty of eyeliner, embodying the spirit of the era.
In this DIY-style video, the angst of missing ranch replaces the usual teenage heartbreak. The lyrics, drawn directly from fan comments, reflect the power of social media in bringing back the sauce. One guitarist even strums his guitar with a cup of ranch—because why not?
The full video is now live on Jimmy John’s Instagram and TikTok, letting every ranch-loving, emo fan scream along to the sauce-filled anthem.
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