JYP Entertainment has officially introduced its highly anticipated new boy band, KickFlip, marking the agency’s first Korean idol group in seven years. The company released the music video for “Umm Great” late Sunday as a pre-release track for the upcoming debut EP, Flip It, Kick It!
In a departure from traditional K-pop debut strategies, JYP did not release individual teaser photos ahead of time. Instead, the music video served as the group’s official introduction to fans. Shortly after the video dropped, the profiles of KickFlip’s seven members were made available on the group’s official website. The pre-release single sets the stage for what promises to be an exciting new chapter for both the group and JYP Entertainment.
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