As SM Entertainment marks its 30th anniversary, rising stars RIIZE have put their own modern twist on the iconic K-pop track “Hug,” originally released in 2004 by labelmates TVXQ!.
The rework of this seminal song comes as part of the label’s ongoing celebrations, honoring its legacy in shaping the global K-pop phenomenon. SM Entertainment has long been known for its ability to push boundaries and craft global hits, and RIIZE’s take on “Hug” demonstrates the company’s continued drive to innovate while respecting its rich history.
While RIIZE’s version remains faithful to the original’s essence—an integral part of SM’s identity—the new rendition introduces a contemporary flair, blending classic elements with fresh sounds. This reimagining is a fitting tribute to the track’s enduring impact and SM’s ambitious vision for the future of K-pop.
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