Luke Bryan’s highly anticipated Crash My Playa festival is officially underway, marking the beginning of the 2025 country music festival season. The sold-out four-day event, which began January 15, is held at the luxurious Moon Palace Cancún resort on Mexico’s Yucatán Peninsula, offering fans the ultimate country music getaway.
Now in its annual spot, the festival has become a must-attend destination for country music lovers, with 5,500 attendees ready to experience the event’s signature “good-time vibes.” For Bryan, Crash My Playa is a chance to reconnect with the energy that first brought him to Nashville two decades ago, helping him maintain the “young and fresh” spirit of a live performer.
This year, Bryan headlines alongside fellow country megastars Jason Aldean and Kane Brown, who will make his debut at the event. The trio, who collectively boast 70 Billboard chart-topping hits, promises an unforgettable experience for fans. “Every time I ran into Kane over the years, he’d ask me if he could play. For me, it was never about if he could play, but when his schedule would finally allow it,” Bryan shared.
Also performing at Crash My Playa 2025 are Lainey Wilson, who was recently named Entertainer of the Year by both the Academy of Country Music and the Country Music Association, along with Bailey Zimmerman, Dustin Lynch, Elle King, Dylan Scott, Jackson Dean, Nate Smith, Tucker Wetmore, Dasha, Ella Langley, Travis Denning, Kendell Marvel, and DJ Rock.
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