Chart-topping Japanese boy band BE:FIRST is set to embark on their inaugural world tour, marking a major milestone in their rise to global stardom. Following their impressive success with eight No. 1 hits on the Japan Hot 100, the group will take their unique blend of pop, EDM, and R&B to 15 cities across three continents.
The -Who Is BE:FIRST?- tour kicks off on April 22 in Los Angeles, with stops in North America, Europe, and Asia. This tour comes after a meteoric rise since BE:FIRST’s debut in 2021, managed by Tokyo-based agency BMSG. The septet, consisting of Sota, Shunto, Manato, Ryuhei, Junon, Ryoki, and Leo, captured audiences worldwide with their debut single “Gifted.,” which topped the Billboard Japan Hot 100.
The group has since gained millions of views on YouTube, collaborated with global stars like DJ Jonas Blue, and joined forces with K-pop’s ATEEZ for two singles. Known for their dynamic performances and eclectic musical style, BE:FIRST’s fans, affectionately called BESTY, have helped the band amass a large international following.
“We’re truly excited to see how international BESTY will react to our music and performances,” the group shared in an exclusive statement. The tour promises a mix of music and memorable stage talks about the local culture, offering fans a unique opportunity to engage with the band.
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