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H-E-B’s Super Bowl commercial this year featured Texas country music star Aaron Watson, who helped launch the grocery chain’s exciting Big Thanks Texas Giveaway. The 60-second ad, airing during the third and fourth quarters, showcased Watson singing a tribute to Texas and the beloved H-E-B brand.
As part of the giveaway, which runs from February 10 to June 9, 2025, 120 lucky winners will each receive $7,000 in H-E-B gift cards. Winners will be announced daily, with the grand prize being free groceries for an entire year.
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