In one of the most extreme album promotion stunts ever attempted, French rap music star Rilès (Rilès Kacimi) ran for 24 hours straight on a treadmill, all while enduring the surreal challenge of three rotating blades behind him. The unique feat took place at the Espace Commines in Paris, blending his passions for music, running, and performance art.
The 24-hour run began at noon on February 8 and ended exactly one day later, with Rilès covering a staggering 205.21 kilometers (127.5 miles). Throughout the entire endurance challenge, the rapper was not accompanied by music or entertainment—only the sound of his own footsteps and the ominous whirring of the spinning blades. More than 100,000 fans watched the entire event via live stream.
With nearly two million subscribers on YouTube, Rilès sought to create an unforgettable experience for his fans, pushing his limits while promoting his latest album in the most unusual way possible.
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