Afrobeats powerhouse Asake has kicked off 2025 with the release of his highly anticipated single and music video, Why Love?, via his independent label, GIRAN REPUBLIC.
The Nigerian hitmaker, known for his captivating rhythms and electrifying energy, blends atmospheric Afrobeats with his signature style in this fresh track, setting the stage for a dynamic year ahead.
The accompanying music video, visually striking and full of flair, features model and influencer India Love Westbrooks as Asake’s love interest. The pair shares undeniable chemistry, donning matching army fatigue outfits, flaunting diamond jewelry, and sharing intimate moments inside a sports car—all under the watchful eye of surveillance cameras.
Why Love? arrives shortly after Asake’s GRAMMY nomination for Best African Music Performance, further cementing his status as one of the leading voices in Afrobeats. With hits like Lonely at the Top and Amapiano already under his belt, this new release teases even greater things to come for the rising star.
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