KiiiKiii Makes a Bold Statement with ‘I Do Me’ Music Video

by Crystal-cq
KiiiKiii

KiiiKiii, the rookie group from Starship Entertainment, has already garnered over three million views on YouTube for their music video of “I Do Me,” showcasing the impressive talent of its members. The quintet—Jiyu, Sui, Kya, Leesol, and Haum—brings a fresh and distinct vibe to K-pop with their unique sound and approach.

The group’s promotional strategy breaks away from the typical K-pop debut model, releasing the “I Do Me” music video before fully revealing the members’ identities. The vibrant visuals highlight the individuality of each member, complemented by their powerful vocals, creating a compelling first impression.

The cinematic video, set against the backdrop of nature, captures a spirit of joy, freedom, and camaraderie—embodying the essence of KiiiKiii. The group’s visual aesthetic combines nostalgic Y2K influences with retro-futuristic elements, offering a glimpse into their creative direction while emphasizing their authenticity and artistic independence.

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