Hazel Savage, a leading figure in music technology and former CEO and co-founder of Musiio, has been appointed as the new CEO of Syntho, a UK-based music startup.
Syntho, founded by DJ and producer Josh Baker in 2020, aims to provide top-quality production tutorials for music producers. The platform currently offers over 360 hours of content and 560 tutorials in six languages. Its courses are designed to guide users through mastering Ableton and producing high-quality tracks.
In an official announcement, Syntho praised Josh Baker for growing the company into a successful bootstrapped business. The company reportedly generated $700,000 in revenue in 2024. Syntho also highlighted Savage’s extensive experience in scaling music tech companies, describing her as an ideal leader for the next phase of growth.
Savage’s career in music technology began as an early employee at Shazam, followed by roles at Pandora, Universal Music, BandLab, and HMV. In 2018, she co-founded Musiio, an AI music curation company. Musiio was acquired by SoundCloud in 2022, where Savage then became the Vice President of Music Intelligence. She left SoundCloud in December 2024.
Baker, who founded Syntho to “revolutionize electronic music education,” remains the face of the company. He is also the co-founder of the UK-based boutique electronic music festival, Hide and Seek. He will continue to lead the creation of the platform’s most popular tutorials, including his “Introduction to…” videos.
Baker, who has upcoming shows in 2025 at Miami Music Week and other major events, expressed excitement about the future with Savage at the helm. “I started Syntho in 2020 because I wanted to learn from the best in the business, and that didn’t exist at the time,” he said. “It grew from there, and now, with Hazel’s experience, we are poised for the next stage of our journey.”
Savage, who met Baker in April 2024 at an investing event in Leeds, shared her enthusiasm for the new role: “Syntho has already achieved impressive success without needing to raise capital. The product clearly resonates with its audience, and I’m excited to be part of its growth in 2025.”
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