Global music icon JENNIE has announced the opening of an exclusive pop-up CD store in Tokyo to celebrate the release of her highly anticipated solo debut album, Ruby. The pop-up store will be located at the Harajuku Takashimaya “Harakadō” from March 19 to March 26, 2025, offering fans a unique chance to purchase limited edition merchandise.
The store will feature the Japanese version of Ruby, including five types of exclusive photo cards with handwritten messages and stickers bearing JENNIE’s logo. Fans who buy an album at the store will receive a special sticker set showcasing JENNIE’s visuals. The store will be designed to immerse visitors in the album’s world, with large visuals reflecting its themes displayed throughout.
Excitement surrounding JENNIE’s solo project surged with the release of her music video for “Handlebars” on March 11, 2025. Featuring pop star Dua Lipa, the video quickly gained popularity, reaching 5 million views within a day and surpassing 10 million views in just six days. Fans flooded the comment section with praise, highlighting JENNIE’s influence in global pop culture.
In a recent statement, JENNIE shared her personal connection to Ruby, saying, “This album is a meaningful work that tells my story as a solo artist through my own voice and vision. Inspired by Shakespeare’s As You Like It, I express themes of birth, love, faith, and summit.” These words reflect the deep personal significance of the album, marking a key moment in JENNIE’s career.
Ruby includes collaborations with several notable artists, including Doechii, Childish Gambino, Kali Uchis, Dominic Fike, and FKJ. Fans and critics have praised these collaborations, recognizing JENNIE’s versatility in exploring various musical styles.
Alongside the album’s release, JENNIE also dropped the music video for “like JENNIE,” which features striking visuals and powerful choreography. This video further demonstrates the heartfelt emotions JENNIE seeks to convey through her music.
While the digital version of Ruby includes contributions from guest artists, the CD version available at the pop-up store will feature only JENNIE’s vocals, offering fans a more personal and direct listening experience.
In addition to the pop-up store, JENNIE will make her solo debut performance at the Coachella Music Festival in April 2025. This highly anticipated performance adds to her growing influence in the music world, especially as she also holds major ambassador roles for top fashion brands.
With the release of Ruby, JENNIE solidifies her status as a global icon. Her impact in both the music and fashion industries continues to captivate audiences worldwide, and she remains a major figure to watch as her career unfolds.
The Ruby (Japanese Edition CD) has been on sale since March 7, 2025, priced at ¥2,800 plus tax. The album includes a special edition jacket with a limited design, appealing to fans who value exclusive merchandise. Its tracklist features a diverse mix of genres and moods that are expected to resonate with listeners.
In conclusion, JENNIE’s pop-up CD store offers a rare opportunity for fans to engage with her solo debut in a tangible way, while the success of her recent music videos underscores her growing popularity. As her career continues to soar, JENNIE’s creativity and innovation ensure she remains at the forefront of the music industry.
