Hip Pop, the UK’s fastest-growing carbonated soft drink brand, has launched in Morrisons and expanded its product range on Ocado. This move makes the brand’s probiotic, gut-friendly drinks more widely available to consumers.
New Launches in Morrisons Hip Pop has expanded its retail footprint in the UK with a new listing in Morrisons, following its recent launch in Sainsbury’s Local. This adds to the growing list of retailers offering the brand. As interest in functional drinks continues to rise, Hip Pop is making its gut-friendly alternatives more accessible to health-conscious consumers.
At selected Morrisons stores, customers can now find Hip Pop’s Tropical Peach Living Soda, Apple & Elderflower Kombucha, and Ginger & Yuzu Kombucha. These beverages offer a refreshing, lower-calorie option to traditional sodas, while also providing functional health benefits.
The Living Soda range is made with real fruit and apple cider vinegar, a component known for supporting digestive health. Each can also contains a quarter of the recommended daily fibre intake, making it an easy way to boost fibre consumption. The kombucha range is brewed using traditional fermentation methods and contains live probiotics, which are beneficial for gut health.
Expanded Ocado Presence In addition to its new placement in Morrisons, Hip Pop has expanded its presence on Ocado, one of the UK’s leading online retailers. The expanded range includes the Classic Kombucha line, which features Apple & Elderflower, Ginger & Yuzu, and Strawberry & Pineapple flavours. This move allows more customers to enjoy Hip Pop’s drinks from the convenience of their homes.
As online grocery shopping continues to grow in popularity, Hip Pop’s presence on Ocado is a significant milestone. The brand is committed to making its gut-friendly drinks more accessible to UK consumers.
Company Statement Emma Thackray, co-founder of Hip Pop, expressed excitement over the brand’s expansion: “We’re thrilled to see Hip Pop’s availability grow, with Morrisons joining our list of stockists. This, along with our expanded range on Ocado, is a big step in making our drinks more accessible. Our goal is to provide a healthier alternative to high-sugar soft drinks, and we’re encouraged by the growing interest in gut-friendly options.”
New Packaging Design To complement its retail growth, Hip Pop has also launched a refreshed packaging design. The new cans feature vibrant fruit illustrations, making them stand out on store shelves. This update highlights the brand’s focus on real ingredients and reinforces its identity in the market.
Where to Buy Hip Pop’s drinks are now available in major UK retailers, including Sainsbury’s, M&S, Ocado, Co-op, and Morrisons. Consumers can also purchase them directly from the brand’s online store.
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