Pop artist Benjamin Elgar has released the music video for his latest single, “Better Tho,” which quickly gained attention by debuting at #3 on the iTunes Pop Charts and reaching #9 worldwide. His rapid rise in the music scene, along with the strong emotional connection listeners have to the song, marks a significant achievement in his career.
The “Better Tho” music video delves into themes of healing and empowerment. The visuals, paired with the song’s emotional depth, feature Elgar performing against stormy backdrops, where rain symbolizes the cleansing process of overcoming past challenges. In intense scenes, Elgar is joined by a group in black costumes, representing strength and resilience through unity.
Elgar’s musical style is shaped by his diverse upbringing. His mother’s love for 80s pop music, his father’s passion for R&B, soul, and jazz, and his sister’s fondness for rap all influenced his artistic vision. This mix of genres comes together in “Better Tho,” blending pop, R&B, and dance elements to create a track that feels both modern and nostalgically soulful.
A key part of Elgar’s artistry is his passion for dance, which he sees as a way to express emotion. From a young age, he recognized movement as a powerful tool for emotional expression. In the “Better Tho” music video, his choreography is integral to the song’s themes, reflecting the empowerment and healing message. The rain in the video symbolizes the process of cleansing and moving forward from past struggles.
Elgar’s collaborative efforts are evident in every aspect of “Better Tho.” He worked with renowned industry figures such as The Last Artful, Dodgr, and John Ho to co-produce the track. The song was further refined with Manny Marroquin’s mixing and Dave Kutch’s mastering, ensuring the final product stayed true to Elgar’s artistic vision.
In his debut year, Elgar has already shown he can connect with a wide audience. His ability to tell stories through both music and dance sets him apart as a versatile artist with immense potential. As fans eagerly await his upcoming debut album, Elgar’s journey in the music world is just beginning.
In an industry where authenticity is key, Elgar’s music stands out by sharing his real-life experiences. “Better Tho” is more than just a song—it’s a reflection of healing and the empowering strength that comes with vulnerability. With his growing recognition, Elgar is quickly becoming an artist to watch on the global stage.
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